A beacon of light helping with sight

Opticana, Israel’s leading optical retail chain, hosted the first-ever Optometry Innovation Conference Optivision by Opticana. Israel is at the forefront of innovation in most fields, and the field of optics is no different. As Merav Chapni Raz, Deputy CEO and Store Manager at Opticana, said, “Our new world technologies have also entered optometrist exam rooms. Today, they can offer an expanded set of in-depth tests and diagnostics using innovative and revolutionary tools. equipment and products. These products allow us to offer our customers a variety of innovative optical solutions and treatments that improve the quality of vision and the quality of life of spectacle wearers. We are constantly working to update and reinforce the importance of the optometrist in the new and developing world, while allowing our customers to benefit from an expanded and innovative set of tests.” Here are some of the startups Israelis who help us see a brighter and clearer future (pun intended).


RevitalVision is a digital health startup with breakthrough therapeutic software that improves the brain’s visual processing capabilities in patients with various eye diseases and visual impairments when no other alternative treatments are available or effective.

With 500 million people worldwide suffering from poor or insufficient vision that cannot be improved by surgery, optical correction or medication, RevitalVision has developed a unique solution for eye care specialists to further improve vision beyond the eyes and beyond current practices. While the entire eye care industry focuses on correcting eye anatomy and directing lights, RevitalVision focuses solely on optimizing the visual processing of the brain.

RevitalVision is the only FDA cleared product for children 9 years and older and adults with amblyopia (lazy eye) and has been shown to improve vision in multiple eye diseases and vision impairments. It has also just been approved for two new unique USA CPT reimbursement codes by the AMA for the treatment of amblyopia.

RevitalVision was founded in 2019 by Yair Yahav (CEO) and Yogev Shamay (CTO). They are located in Modi’in, Israel and have 10 employees. To date, the company has raised $3 million and is currently raising more capital to expand, with a primary focus on the US market.


NovaSight is a medical device company whose mission is to prevent visual impairment in pediatric patients by using eye-tracking technology in new therapeutic, diagnostic and preventive solutions. The CureSight™ Amblyopia Treatment System is designed to replace traditional eye patches. The treatment is performed while the patient watches their favorite streamed content from the comfort of their home. For visual diagnostics, the company is developing the EyeSwift®PRO eye-tracking based visual diagnostic device that screens for multiple visual impairments in seconds and can be used by anyone trained. Specifically designed for children, the EyeSwiftPRO requires minimal patient cooperation. NovaSight is also developing TrackSight™, a software-as-a-service (SaaS) solution for myopia prevention and vision health monitoring. TrackSight is designed to be used by children on laptops and tablets for educational and recreational purposes, and by adults in the workplace for objective eye strain and dry eye monitoring.

EyeSwift®PRO. 1 credit

NovaSight was founded in 2016 by Ran Yam (CEO) and Professor Dan Oz (CTO). They have 22 employees and are located in Airport City. NovaSight’s leadership and scientific advisory board are comprised of experienced executives, researchers and key opinion leaders in pediatric eye care.

CU Control Lenses by Opticana

In 2000, there were approximately 1.4 billion people worldwide who suffered from nearsightedness (myopia). By 2050, this number is estimated to reach 4.8 billion, or around 50% of the world’s population. Why is there an increase in myopia? What changed? The new world has created a new reality and changed the lifestyles of millions of people as we have moved into the digital age. This new digital lifestyle with daily exposure to screens, computers, smartphones and televisions, leads to changes in distance vision and creates myopia. Recent studies show that several main factors can lead to myopia in children – excessive use of screens, dim lighting, little time outside the classroom and reduced exposure to daylight, lack of hours of sleep and remote reading. But how does myopia affect our health and quality of life? It can be linked to a variety of medical complications such as retinal detachments, glaucoma, cataracts and optic disc changes. Additionally, if left untreated, it can affect decreased functioning, learning abilities, social and occupational difficulties and challenges, and damage to quality of life. Using state-of-the-art technology, CU Control has created an effective treatment for myopia and the prevention of vision deterioration in children aged 6-16 using glasses. Their lenses can slow the rate of development of myopia and reduce the elongation of the eyeball. CU Control lenses have power reduction, starting from the center of the lens, where there is maximum power and prevention, to the edge of the lens. The reduction works circularly and in all directions of the lens. Circular prescription reduction technology alters focal point positions to precisely match the curvature of the retina. Thanks to this technology, the aesthetic result is also better, and the glasses are thinner and give a high level aesthetic appearance. The treatment is safe, effective, easy and comfortable for children.

CU control lenses. 1 credit

Opticana was founded in 1988 by Meir and Sarit Rassin and provides the most advanced optometry services in Israel. Innovation being one of the core values ​​of the company, they always keep abreast of technological changes in Israel and abroad in order to stay at the forefront of progress.

CooperVision Israel

CooperVision is committed to helping people around the world see better every day. Through scientific and technological innovation, operational excellence and close working relationships with eyecare professionals, CooperVision has helped improve the vision of millions of people and become a trusted global leader in eye care. contact lens industry.

The company designs and manufactures highly specialized contact lenses for the management of myopia and other indications. Since no two eyes or people are the same, providing vision corrective contact lenses should be no different. Thus, CooperVision Israel is committed to providing a better quality of life through vision correction solutions. CooperVision Israel’s expertise is in producing contact lenses for each case and to meet all needs, whether multifocal, toric, keratoconus and irregular cornea lenses, therapeutic and baby lenses, cosmetic, prosthetic, scleral, GP or custom designed.

Cooper Vision product. Credit: CooperVision

CooperVision Israel was developed with the acquisition of Soflex in 2016 and is located in northern Israel and has 120 employees in Israel. They launched the first FDA approved product for myopia management 4 years ago – MiSight 1 Day Contact Lenses and continue to contribute to the field of myopia management through professional support, accreditations and other approved products.

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