Eyewear retailer LOCAL Season Optical has spent over RM1 million to not only provide free eye screenings and glasses to underprivileged people, but also thousands of packets of rice to families feeling the impact of Covid-19.
Season Optical chief executive Calvin Chung said the pandemic had led to pay cuts and job losses, and many low-income or B40 families were unable to afford proper glasses. for their children.
To address this, the company, as part of its See The World program, See The Future in June, donated 100 pairs of prescription glasses to each of its 12 branches in Johor.
âDuring the pandemic, we realized that children’s eyesight was drastically affected, especially with the increase in screen time from staying home and taking classes online.
âThanks to our program, B40 families with children 12 and under were able to have their eyes checked by an optician and fitted with free glasses up to 800 degrees,â he said in an interview.
Apart from this, the company is collaborating with the Sultan Ibrahim Johor Foundation, where 2,500 students from all over the state will receive free performances worth a total of RM500,000.
As part of this project, a designated truck will visit all districts of the state to perform eye checks on 100,000 students with the cooperation of their respective schools.
Chung said that in July of last year, Season Optical visited Desa Bina Diri – a state-run shelter for the elderly and homeless – where 200 residents underwent eye exams and 56 of them received free prescription glasses.
âWe have also partnered with several organizations, including a Chinese daily and the Tzu Chi Buddhist Foundation, to provide aid and entertainment for the families in their care. “
Besides glasses, Chung said he donated food items to needy families and medical supplies to frontline people to help them in their fight against Covid-19.
âWe recently launched a fundraising campaign by pooling the resources and strength of retailers, suppliers and distributors in the optical industry, raising approximately RM 100,000.
âThe money was used to buy some 30,000 kg of rice to distribute to needy families,â he said, adding that the company had channeled the money collected to the Malaysian Social Entrepreneurs Foundation for this purpose.
In April last year, the company donated 10,000 face masks and 3,000 safety glasses to three hospitals in Johor Baru.
On top of that, Season Optical has reduced the price of its glasses to just RM28 a pair.