An overview of current and future eyewear trends

The eyes are one of the most important sense organs and clear vision is essential because humans perceive up to 80 percent of all impressions through sight. Glasses therefore play an important role in human life, whether it is eyeglasses or fashionable sunglasses. Humans have been wearing glasses since the 13e century, but as time goes on, glasses become not only essential but also a statement.

The The size of the eyewear market is expected to register a CAGR of 7.6% and reach US $ 263.73 billion in 2028. As people become more aware of eye disorders, the need for eyewear increases. feel. According to the World Health Organization (WHO), between 2015 and 2020, there were approximately 2 billion new cases of myopia, or myopia. New companies are entering the market, bringing with them new technologies that fuel global market demand. The online sale of eyewear has also attributed to this growth in the eyewear market.

Estimates show that by 2050, half of the world’s population will need eyeglasses. A combination of factors will contribute to the growing need for glasses.

Children and adolescents who need more prescription glasses:

About 20% of children in the United States needed prescription glasses when Gen X was growing up in the 1970s. But that percentage has increased dramatically in recent decades. Estimates claim that the percentage of young people with myopia or myopia is much higher, exceeding 45%. It is estimated that up to a quarter of the world’s population will be nearsighted by 2050. The increase in screen time could be one of the causes. Children and teens these days spend a lot of time staring at one screen or the other. It might not just be watching TV or playing games on smartphones. They can attend online classes and read books online.

It has been found that although children have been reading books for hundreds of years, books do not strain their eyes as much as screens. In addition, books are kept away from the eyes than smartphones. Looking at devices too close to the eyes sends a signal to the brain that can exercise the eye muscles differently and contribute to myopia in children. While awareness of eye tests at a younger age may play a role in this increased detection of myopia in children, ophthalmologists who have been practicing for decades say levels of myopia have definitely increased in children in general. and that this growing number cannot be entirely attributed to increased awareness. .

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The aging of the world’s population is directly proportional to the increased need for prescription glasses:

Aging is a factor that causes the onset of myopia. By 2030, it is estimated that more than 2.6 billion consumers will need some kind of eye care solution related to presbyopia. This will also provide growth opportunities for the eyewear market. With better health awareness, more active lifestyles, and better health care, people are not only living longer, but refusing to look old as they get older. Glasses have long been seen as aging people, but it is changing fast. Glasses are becoming more and more fashionable to make older people look younger.

On the technical side, innovation in eyewear can make life easier for seniors. The latest innovation in the field of eyewear is smart glasses. Smart glasses are basically laptops designed to look and feel like regular glasses. However, the integrated technology is significantly more advanced than a standard pair of bifocal lenses. Facial and image recognition technologies and other applications can be included in smart glasses to help the elderly in their daily activities. Glasses allow the wearer to see the computer screen. Eye tracking and memory study can also be done using the glasses themselves. Many prototypes and models can connect to a smartphone, effectively converting apps into a portable form factor. However, age, race, education level and economic background all play a big role in whether older people can afford such advanced glasses or even a normal new pair of glasses.

Online channels impacting the use of glasses:

Over the past few decades, eyewear has become as much of a fashion statement as clothing and shoes. The clothing industry has already been revolutionized by the advent of online sales channels. Zenni Optical, which has a 50% share of the online eyewear market, said it has experienced 25-30% capital growth each year. Since the company was founded in 2003, they have sold 20 million pairs of glasses, which is equivalent to the five-year sales volume of 1,000 physical stores. Not only are their glasses cheaper, they are also of a higher quality and often come with offers such as “2 for 1” or “second unit at half price”. This is made possible because online merchants create a product from design to production and sell directly to the consumer, saving money. While getting a prescription from an optometrist or ophthalmologist is always a barrier to buying glasses online, this is expected to change over time, as has the problem of the perfect fit of clothing. been overcome and no longer a barrier to buying clothes online.

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