BBC unveils new CBBC logo that doesn’t say CBBC

Even if you don’t have your own shoots, most of you are familiar with the old CBBC logo. You know, this one:

Ol ‘greenie was introduced nine years ago – by no means a bad race. Now, however, it has been replaced by a more modern design, which BBC Controller Cheryl Taylor describes as “a colorful and versatile identity, fresh and suitable for use in a changing and ever-changing media landscape.” Which is pretty much the scariest marketing quote we’ve ever read.

Either way, here’s the new logo in all its glory:

So why the change? According to Taylor, the old logo was not designed to reflect the different ways people watch shows now – PCs, tablets, phones, etc. So a change was needed.

“We are now the proud owners of a versatile and vibrant logo that works in any space and is designed to appeal to both ends of our broad age spectrum. Whether on big screen TVs or portable devices, our new brand identity is bright, playful and sophisticated – just like the audience at CBBC. “

The reaction to the new logo online appears to be mostly negative, with Twitter users making fun of it because it is “difficult for children to read” or eerily close to a fictional logo of the BBC parody W1A sitcom. Taylor admits the new logo is a bit more conservative than the old one:

She said: “Our new logo isn’t overt, it doesn’t scream ‘kids television’ but its different iterations are fun and unpredictable and have wide appeal.”

Source: The Guardian

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