Fujifilm focuses in Miami on Latin America

Written by Richard Battin on November 15, 2022


Fujifilm focuses in Miami on Latin America

Miami has become the focal point of Fujifilm’s expansion into Latin America, as the company deftly shifts its core business from motion picture products to healthcare and optics.
This isn’t the first, or even second, time that Fujifilm has changed its trade show. It was originally developed to produce nitrocellulose film for cameras and cameras. Nitrate based film is extremely flammable.

Remember the theater fire scene in Quentin Tarantino’s 2009 movie?Inglourious Basterds”? This is how nitrate-based films burn. Film history buffs who want more can Google “Screen, burn, kill: the forgotten history of nitrate film.”

Fuji Photo Film, later Fujifilm, began in 1934 as the first subsidiary of a Japanese company which began in 1919 with the merger of eight celluloid manufacturers.
Within four years of Fuji Photo’s founding, nitrate film was being phased out. The company quickly refocused its production on “safety” film, a fortunate and accidental discovery of non-flammable cellulose acetate film.

Medical technology and optics may have become Fujifilm’s new focus, but the company has a history in both areas. After World War II, Fujifilm expanded its product base, diversifying into X-ray film and diagnostic equipment, printing, electronic imaging, optical eyewear and lenses.

Fujifilm, part of the financial conglomerate Sumitomo Mitsui Financial Group, accelerated the number of its overseas sales bases in the mid-1950s. In the 1980s, it expanded production and other overseas bases. foreign.

When the company turned to Latin America, Miami became the obvious choice for its headquarters, says Rinen Ookame, general manager of the new 8,282-square-foot facility at 6161 Blue Lagoon Dr. Suite 100, just over south of Miami International Airport.

Potential customers can drive to the airport, visit Fujifilm Medical Systems, just south of the Dolphin Highway, and stay at one of the many nearby hotels.

“Miami is considered a gateway for Latin American countries,” Ookame said. “It’s very convenient for international and direct flights. He added that Miami is “one of the most visited cities by Latin American visitors and investors.

“With its Spanish-speaking environment, increased security and economic stability,” Mr. Ookame said, “Miami is an extension of their homes.”

The Miami facility will produce “MRI, CT and X-ray machines, portable X-ray machines, as well as “ultrasound machines, blood analyzers, mammographs and endoscopic equipment,” the company said. Manager Aline Fernandez.

Currently, the Miami division has 16 employees and is hiring more. The staff includes “local hires, expats from Japan and assignees from other Fujifilm subsidiaries,” Mr. Ookame said, as well as “headhunting talent from Latin America.”

Fujifilm Holdings Corp is a public company headquartered in Japan with approximately 73,275 employees, according to a company report. “In the United States, the company has notable market share in at least two industries: recordable media manufacturing and chemical manufacturing,” the report said.

Its net profit for 2021 was $1.7 billion, an increase of more than 48% from 2020, according to financial website macrotrends.net

The company invented Computed Radiography (CR), which solved a number of problems with traditional X-rays, resulting in less radiation exposure for technicians and patients.

In March 2021, Fujifilm acquired Hitachi Diagnostic Imaging for $1.3 billion. “By combining the product lines of both organizations,” says a company report, “Fujifilm aims to offer a comprehensive solution that meets a wide range of clinical needs.”

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