Levin Eyecare brings family-focused care to Severna Park

By Zach Sparks

When Levin Eyecare opened in the Robinson Crossing shopping center in April, residents of Severna Park may have recognized the name Levin, known for his reputation for helping patients see better.

But beyond its comprehensive medical, surgical and routine vision services, Levin Eyecare is known for something else that makes it an ideal addition to Severna Park.

“Many businesses in Severna Park are family-oriented, emphasizing family values, which are at the heart of our business,” said Dr. Richard Levin, CEO of Levin Eyecare. “We knew we were going to fit in quickly.

Levin Eyecare customers are treated like family, a practice that has been important to Richard and his father, Howard Levin, since they formed Levin Eyecare in 2006. Richard remembers growing up and having discovered patients who befriended his father, who began practicing optometry in 1972.

“One big thing I remember in middle school and high school was sitting around the kitchen table and hearing stories about patients and events in their lives – weddings, birthdays, milestones” , said Richard. “We were anchored in that.”

At Levin Eyecare’s new site in Severna Park, optometrist Sarice Lui hopes to build relationships while helping patients improve their vision and overall health. It is important to her to provide the best patient experience in a warm and welcoming environment.

“Going to the doctor’s office is a scary thing and you have to trust your doctor, so it’s important that you feel comfortable and that we have a clean space,” Lui said. “My big thing is not just examining someone’s eyes, but making sure they’re comfortable with the care they’re getting at every exam.”

He focuses on eyeglasses, contact lenses, and managing dry eye and other issues. If patients have glaucoma or retinal problems, she can refer them to specialists.

A native of Rockville, Lui previously worked at the United States Department of Veterans Affairs, where she was able to help veterans struggling with various eye issues.

She studied history at the University of Maryland in Baltimore County, worked as an optometric technician, and returned to school to take science classes. He was part of the Accelerated Scholars Program at Salus University, Pennsylvania College of Optometry and earned his Doctor of Optometry in 2021.

“It gave me a different perspective, so I knew how the front of the desk works,” she said when asked about being a technician. “I knew that was what I wanted to do. You have to communicate really well.”

Richard Levin said positive communication starts with the Levin culture, treating employees well internally so they are passionate about providing the best care. As long as Levin keeps this as a goal, the team will never lose its personal touch.

“It’s about the little things: saying hello to every patient, being nice and friendly, and knowing their names,” said David Lloyd, Levin Eyecare’s marketing coordinator. “We don’t allow ourselves to get too big.”

The team also remains humble through their philanthropic work.

“We help people who don’t have access to care. It’s almost like visiting a third world country where people don’t have access,” Richard said. “It keeps you grounded as a supplier. Think your day sucks? No, that doesn’t seem so bad when you see the challenges these people face.

Through this work and by helping every patient, Levin Eyecare strives to make a difference.

“You can still beat the big brands when you’re in the community and have that support,” Richard said of his approach.

For eyewear, Levin offers more than 500 brands and styles, from Nike to Michael Kors. Levin Eyecare offers the very latest in lens technology, including aspherical lenses, ultralight polycarbonate, and lineless progressive bifocals.

Levin also offers Under Armor eyewear and a variety of Oakley, Maui Jim, Ray-Ban and other sunglasses.

Levin Eyecare is located at 454-A Ritchie Highway in Severna Park. To make an appointment, call 410-432-2332 or visit www.levineye.com.

“We respect your price and your fashion,” said Richard Levin. “No matter who you are, you’ll be treated like $1 million.”

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