CDOT’s It’s Not Complicated campaign targets impaired driving
IN THE STATE – Whether you’re at a backyard barbecue, a baseball game, or your local July 4th parade, the Colorado Department of Transportation asks you to celebrate responsibly with a sober ride home. The CDOT, Colorado State Patrol and local law enforcement are joining forces this holiday weekend for the DUI period of July 4, July 2-5. Increased law enforcement will be on duty statewide to prevent impaired drivers from putting themselves in danger and putting others on the road.
Additionally, this week, CDOT is launching a new campaign called It’s Not Complicated, which aims to educate Coloradans that no matter how many alcoholic drinks they’ve had, the answer to whether or not to drive after drinking. is always “no”.
A lot of people spend a lot of energy trying to convince themselves that they can drive after drinking. Unfortunately, magic solutions like “drink two glasses of water” do not exist. The truth is, if you have been drinking you are not allowed to drive.
CDOT’s new campaign includes radio ads, social media, billboards, video ads, and liquor store messages, all featuring charts and graphs to illustrate that regardless of the under circumstances, it is never acceptable to drive after drinking. For more information on the It’s not complicated campaign, visit: https://www.codot.gov/safety/impaired-driving. For campaign visuals, visit: https://www.dropbox.com/sh/dpkfvjm9tc4knoz/AAArxCURtJZgOeUcomnP8IlEa?dl=0.
âJuly 4th is a time to celebrate, unfortunately it is also one of the deadliest holidays for our communities every year. That’s why we’re asking you to make a plan, âsaid Matthew C. Packard, head of the Colorado State Patrol. âBefore consuming alcohol or marijuana, plan a sober trip or plan to stay put. Your loved ones and fellow motorists rely on you to make safe decisions. “
The strengthened July 4 enforcement could include sobriety checkpoints, DUI saturation patrols and additional on-duty law enforcement dedicated to impaired driving.
âUnfortunately, too many motorists choose to drive impaired, which puts everyone at risk on our roads,â said Darrell Lingk, director of CDOT’s Transportation Safety Board. “This enforcement period will stop and remove impaired drivers from Colorado roads to help keep you safe.” With so many resources available, there really is no excuse for driving after consuming alcohol or marijuana.
Ninety-four participating law enforcement agencies arrested 171 impaired drivers during the DUI enforcement on July 4 last year.
During the recent implementation of the DUI Summer Blitz, 68 agencies arrested 161 impaired drivers. The Denver Police Department (37 arrests), Colorado Springs Police Department (34 arrests) and Fort Collins Police Department (22 arrests) recorded the highest number of arrests during execution. Colorado State Patrol made 22 arrests. Local law enforcement plans and the results of statewide arrests can be viewed at https://www.codot.gov/safety/traffic-safety-reporting-portal.
In addition to It’s not complicated campaign, CDOT is partnering with local bars in Denver and Colorado Springs to help raise awareness of the dangers of impaired driving. CDOT will be setting up a photo booth at Blake Street Tavern July 29-30 to spread its DUI prevention message in a unique and engaging way. More information will be available soon!
For annual data on impaired driving accidents and fatalities in Colorado, visit https://www.codot.gov/safety/traffic-safety/crash-data-management/fatal-crash-data. Information on DUI laws in Colorado can be found at NoDUIColorado.org.
ABOUT THE HEAT IS ON
CDOT’s Office of Highway Safety provides funds to Colorado law enforcement for drunk driving enforcement, education, and awareness campaigns. The Heat Is On campaign runs throughout the year, with 16 specific application periods for high visibility impaired driving focused on holidays and major public events. Application periods may include sobriety checkpoints, saturation patrols, and additional on-duty law enforcement dedicated to impaired driving. Find more details about the campaign, including drunk driving law enforcement plans, arrest totals and safety tips at HeatIsOnColorado.com. More information on DUI laws in Colorado can be found at NoDUIColorado.org. Learn more about CDOT’s commitment to keeping Colorado roads safe, including impaired driving law enforcement goals, arrest data and safety information at the. address codot.gov/safety.
CDOT‘s Whole system-All security program has a simple mission: to bring everyone home safely. Our more than 3,000 employees work tirelessly to reduce the rate and severity of accidents and improve the safety of all modes of transportation. The department manages over 23,000 miles of highway lanes, over 3,000 bridges and 35 mountain passes. CDOT also manages grant partnerships with a range of agencies, including metropolitan planning bodies, local governments, and airports. It also operates Bustang, the state-owned interregional express bus service. Governor Jared Polis tasked the CDOT to rely more on the state’s intermodal mobility options.