Two New Transitions® XTRActive® Lenses Meet Changing Consumer Needs for Eye Protection


Transitions Optical has launched its new generation of Transitions XTRActive lenses that provide the best extra darkness and the best extra light protection¹.

Posted: October 14, 2021 at 3:48 p.m. CDT|Update: 7 hours ago

PINELLAS PARK, Florida, October 14, 2021 / PRNewswire / – The Next Generation of Transitions® XTRActive® lenses are now available to consumers nationwide and new Transitions® XTRActive® Polarized â„¢ the lenses will be widely available soon. Through a local eye care provider, consumers will have access to lenses specially designed to help protect the eyes from the brightest sun outdoors, artificial light indoors and even in the car.

In the past year and a half during the COVID-19 pandemic, people have spent inordinate amounts of time in extremely bright environments. Sixty percent of consumers said they were spending more time on their digital devices amid the pandemic, while at the same time, 40% said they were spending more time outdoors.2 This means that consumers’ eyes are constantly switching from one extreme lighting condition to another.

Fortunately, the two new XTRActive transitions Lenses provide a solution for people who are sensitive to light and frequently exposed to bright lights.

Inside, the glasses are clear with a hint of protective tint. Outside, Transitions® XTRActive® glasses are the darkest glasses1, activating even behind the windshield of a car. Like everything Transitions® lenses, they block 100% of UVA and UVB rays and filter out harmful blue light inside and out3.

Each version offers its own peculiarities:

  • Transitions® XTRActive® new generation The lenses are designed for wearers who are very sensitive to light or who are frequently exposed to bright light – indoors, outdoors and even in the car. They offer the darkest lenses in hot weather4 and they are up to 35% faster to erase4 coming inside, compared to the previous generation. Lenses are available in brown, gray, graphite green and six Transitions stylish mirror colors – perfect to match any frame.
  • Ttransitions® XTRActive® Polarized â„¢ The lenses are designed for wearers frequently exposed to bright light and glare. Combining the advantages of lightweight smart glasses and dynamic polarization, Polarized XTRActive Transitions provides the eyes with additional protection in all lighting situations while providing sharper vision, vivid colors and a wider view to the outdoors5. They are available exclusively in gray.

Transitions® XTRActive® Next Generation Lenses feature our most advanced dye set ever with new photochromic molecules refined to provide the best darkness4, and improved activation and fade back. And, technology is advancing in Transitions® XTRActive® Polarized â„¢ The lenses are built on years of research and development with over 400 patents.6 The real magic of this innovation lies in its dynamic polarization capability which successfully adds the advantage of polarization to the XTRActive transitions range. It is the one and the best photochromic polarized lens ever, compared to light to dark photochromic lenses, ”said Brian O’Neill, vice president of global innovation, technology and operations at Transitions Optical. “People shouldn’t have to engage in behaviors like protecting their eyes, squinting, turning off lights or dimming screens. We’re excited to bring consumers new solutions for those exposed to bright light and glare. XTRActive transitions Lenses are a stylish all-in-one solution for light sensitivity. “

XTRActive transitions new generation lenses are widely available in the United States and Canada now and Polarized XTRActive Transitions will be widely available in the United States and Canada soon.

To find an eyecare professional near you who sells Transitions® XTRActive® lentils, visit https://www.transitions.com/en-us/où-acheter. Learn more about the new XTRActive transitions new generation glasses by visiting www.transitions.com/en-us/products/transitions-xtractive/.

About transitions
Transitions Optical is the leading supplier of photochromic (intelligent adaptive) lenses in the world, having pioneered and successfully marketed adaptive plastic lenses in 1990. Through its continued investment in research, development and technology , Transitions Optical offers a wide variety of eyeglass lenses and protection, setting new advanced performance standards to deliver ever greater visual comfort and optimal protection against harmful blue light, and blocking 100% of UVA and UVB rays.

Product leadership, customer focus and operational excellence have made the Transitions® brand one of the most recognized consumer brands in the optical industry.

For more information about the company and Transitions® Lightweight smart lenses ™, visit Transitions.com.

Media contact:
Katie Gaynor
[email protected]
513.478.0851

1 Darkest in hot weather, in the car and offering the best overall blue light protection in all lighting situations * among clear to super dark photochromic lenses. * Protection against harmful blue light (380nm-460nm) among polycarbonate and 1.5 gray lenses: blocking (i) up to 34% indoors at 23 ° C, (ii) up to 64% behind the windshield, (iii) up to 90% outdoors at 23 ° C and (iv) up to 83% outdoors at 35 ° C.
2 Transitions Optical, Consumer U&A, United States, Dec. 2020, Qualtrics, N = 1003 Eyeglass wearers Rx 18-74
3 Next Generation XTRActive Transitions and Polarized XTRActive Transitions block up to 34% of harmful blue light indoors and up to 90% of harmful blue light outdoors. “Harmful blue light” is calculated between 380 nm and 460 nm. Based on tests on gray polycarbonate lenses at 23ºC.
4 Light to extra dark photochromic category. Polycarbonate and 1.5 gray lenses tested at 35 ° C to achieve 5 (1) EcoOptics Limited – Prof. Nicolas roberts, Quantitative study evaluating the visual advantages of the polarization properties of glasses compared to similar unpolarized glasses, 2019/2020.
6 Includes patents and patent applications whose effective status varies over time and across countries.

Next Generation XTRActive Transitions
Polarized XTRActive Transitions
Polarized XTRActive Transitions

View original content to download multimedia:

SOURCE Transitions

The above press release has been provided courtesy of PRNewswire. The views, opinions and statements contained in the press release are not endorsed by Gray Media Group and do not necessarily state or reflect those of Gray Media Group, Inc.

About Marion Alexander

Check Also

American Players Theater and Spring Green Ties Lead to Group of Filmmakers | Arts and theater

It was a bittersweet day last month when the “We’ll Want for Nothing” crew set …

Leave a Reply

Your email address will not be published.